A blog post is generally written in an informal or conversational style, e.g. "it's about a week since I last blogged". They typically express personal opinions, activities, and experiences, and it's best if fresh posts are published often. An overarching characteristic is that posts seek responses (comments) and they are often highly topical (for the moment). Use a ‘name’ for the author and remember to switch on ‘Comments’. If the author is anonymous, you might use an alternative such as ‘Editor’.